Creative Director

Tamara Mellon

Co-founder of the eponymous Jimmy Choo, Tamara Mellon's own namesake brand came to Sideways for a brand update to accompany its transitioning business model. We helped the brand make a strategic pivot, and shaped a digital platform to replicate a high-end retail experience.

Creative Direction, Branding, E-Commerce Strategy

Art Director: Angel Angelov
Director of Strategy: Aina Abiodun
Technologists: William Garcia, Chris Johnson

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