Marc Fisher's latest line of bohemian-chic footwear, Indigo Rd., sought a go-to-market social campaign to hit in time for festival season. We paired the brand with teen idol, Sydney Sierota of Echosmith, for a tour-life photo diary. Shooting at LA's Farmer's Daughter, we created a season's worth of content and grew the brand's following through Sydney's active fanbase.
Concept, Creative Direction, Art Direction
Photographer: Michael Dumler
Stylist: Candice Lambert
HMU: Jen Budner