Freehand Hotels
Let’s Sleep Together
A tired Miami Beach motel, a renowned interior design group and a notepad — that‘s what Freehand‘s founding brand director arrived with to our first meeting in 2013. Since then, Sideways helped to define a brand that has become the beacon of Millennial travel and beverage-driven hospitality.
Creative Direction, branding, digital, design
- Agency: Sideways
- Designer: Elena Medina
- Technologists: William Garcia, Hart Liddell